Will.I.Am in partnership with friends and designer, create this brand from a lifelong passion for experimental eyewear. ill.i is a project that challenges the norm, re-imagining timeless silhouettes with a progressive approach.

ill.i is a platform that uses the frame as a blank canvas to draw parallels between many disciplines of art and creativity. By bringing them together in a unique way that define their principles of relevance and quality. All frames are handmade in Italy by skilled craftsmen using innovative techniques. ill.i pushes boundaries of tradition with advanced materials and new technologies.

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